Reading Meta campaign objectives in the dashboard
· 3 min read · Updated
Different Meta campaign objectives serve different goals, so reading them as one total is misleading. In CiroFly you can expand the Meta row in the source picker and filter by objective (sales, traffic, awareness…).
That way you can tell a client not just the total spend, but how much budget each strategy used — for example, evaluating the ROAS of sales campaigns on their own.
With all channels selected, store and marketplace revenue is combined with ad spend, and the overall ROAS is meaningful there. With only Meta selected, ad metrics come to the front; revenue still comes from sales channels.
See your ad, store and marketplace data in one dashboard
CiroFly combines your sales and ad channels and updates ROAS, revenue and channel breakdowns automatically every day.
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