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All articlesIndustry articles
- How to calculate ROAS in e-commerce — and what is a good ROAS?
- Why don't Meta and Google sales match your store?
- How to count marketplace sales in your ad performance
- How to set an e-commerce ad budget — and split it across channels
- An ad plan for the November sales season: preparing for 11.11 and Black Friday
- CBO or ABO in Meta ads? Campaign budget vs ad set budget
- What is ad creative fatigue? Signs and when to refresh
- How should agencies prepare a weekly client performance report?
- 12 e-commerce KPIs you should track (and how to calculate them)
- What is the Meta Conversions API (CAPI) and why does e-commerce need it?
Product guides
- What is CiroFly? A reporting dashboard for agencies and e-commerce brands
- How does your data stay up to date in the dashboard?
- Reading Meta campaign objectives in the dashboard
- Bring brand performance into one dashboard
- Single brand or agency: which account fits you?
- Transparent reporting with a client dashboard
- PDF and bulk report packages
- How to read the source picker and ROAS
- Brands: your whole portfolio on one page
- How often does the data update?
- Which channels can you connect?
- Who sees what? Access and security
- Brand comparison: analyse two brands side by side