How to read the source picker and ROAS
· 3 min read · Updated
In the dashboard, ROAS is the revenue of the selected sales channels divided by the spend of the selected ad channels. Which channels you tick in the source picker decides what that ROAS tells you.
The source picker groups sales channels (online store, marketplaces, showroom) and ad channels (Meta, Google Ads, TikTok) separately. The rule is simple: revenue and orders come from sales channels; spend and clicks come from ad channels.
With all channels selected, ROAS shows the brand's overall advertising efficiency. Tick only Meta and the denominator becomes Meta spend alone — useful for finding which channel a drop is coming from.
Some metrics such as reach and messages don't exist on Google and TikTok, so those cards are hidden when only these channels are selected.
See your ad, store and marketplace data in one dashboard
CiroFly combines your sales and ad channels and updates ROAS, revenue and channel breakdowns automatically every day.
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