Blog
ROAS, budgets, measurement, marketplaces and agency reporting — clear answers to the most common performance-marketing questions.
The ROAS formula, how to work out break-even ROAS, how VAT and returns affect it, and how to set a target ROAS for your brand step by step.
Seven reasons ad platform sales differ from your store revenue, how much difference is normal, and which number to base decisions on.
Measuring how Meta and Google ads affect sales on marketplaces like Trendyol, Hepsiburada and n11 — reading it correctly with blended ROAS, MER and channel share.
A practical method to work out your ad budget backwards from a revenue target, split it between Meta and Google, and know when to scale up or cut back.
A November ad calendar for e-commerce brands: preparation, warm-up, campaign week and after — with budget, creative, stock and marketplace planning.
The difference between campaign budget (Advantage+ campaign budget, CBO) and ad set budget (ABO) in Meta, when each works better, and the right structure for testing.
The signals that show an ad has lost its impact (frequency, CTR, CPM, ROAS), how to spot fatigue early, and a routine for refreshing creatives.
The sections of a weekly client report for ad agencies, which KPIs to show, how to write the commentary, and how to cut the time it takes to prepare.
Formulas for revenue, orders, average order value, conversion rate, ROAS, customer acquisition cost, lifetime value and other e-commerce KPIs — and how to read them.
How the Conversions API captures sales the Meta Pixel misses, how double counting is prevented, Event Match Quality, and what to check when setting it up.
